Animoto….an amazing video tool

If you don’t think you are a creative person. Or if you just can’t figure out those pesky details when it comes to technology. Then you are in luck, because this application, , will create some amazing artistic videos for you with little or no technical knowledge.

The amazing thing about this application is the unique approach it takes to every creation. I used different songs with the same slides to see what would result. I was totally amazed at the uniqueness of each movie. The application analyses each photograph and song so that it can appropriately massages them into a visually appealing movie that can be emailed, downloaded, and embedded into web pages. I can just imagine some of the finished products when you introduce creative people to such an application. I personally wasted (not really) several hours when I should have been doing something else. But, then I think of the enjoyment I got from putting my pictures and together with some professional help.

Animoto Productions is a bunch of techies and film/tv producers who decided to lock themselves in a room together and nerd out. Their first release is Animoto, a web application that automatically generates professionally produced videos using their own patent-pending Cinematic Artificial Intelligence technology and high-end motion design. Each video is a fully customized orchestration of user-selected images and music. Produced in wide-screen format, Animoto videos have the visual energy of a music video and the emotional impact of a movie trailer. They are a welcome end to slideshows.

The heart of Animoto is its newly developed Cinematic A.I. technology that thinks like an actual director and editor. It analyzes and combines user-selected images and music with the same sophisticated post-production skills & techniques that are used in television and film. The technology takes into account every nuance of a song – the genre, song structure, energy, rhythm, instrumentation, and vocals. Whether it’s punk, pop, hip-hop or a classical Mozart piece, every Animoto video is totally customized. Even videos generated with an identical set of images and music will each have a completely distinct set of motion design. No two videos are the same. They can be emailed, downloaded, and embedded in pages on websites including social network sites like Facebook and MySpace.

Animoto is also dedicated to supporting new artists and music. So while users can upload their own music, the guys at Animoto also proudly feature a regularly updated selection of fresh music that they truly dig. No stock music, no cover bands, no elevator music, and no wannabe bands.

Animoto is inspired by the digital camera revolution where taking dozens, even hundreds of pictures at a time gives people the ability to think more like a video producer capturing an entire experience, not just individual moments. As users are discovering the limits of traditional photo services, the guys at Animoto are innovating new ways for people to share their stories and express themselves through media.

While based in New York City, they also have an office in San Francisco, the founders are veterans of the entertainment industry and have produced shows for MTV, Comedy Central, & ABC, studied music in London, and played in indie rock bands. They share a passion for helping people better share their stories and express themselves through online media by innovating technologies in the field of video production.

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Linda McNeil

About Linda McNeil

Linda McNeil is also a professional artist (22 lithographs, 120 etchings, graphics, and artist books) and she maintains her own websites ( or Linda is a media specialist with a master’s degree in Library/Media and Curriculum development. For the past 40+ years she has reviewed books and audiovisual materials for a Tri State YA Reviewing group ( ). In addition, Linda teaches several online courses to teachers for the PA Dept. of Education.