Mobile devices –- from the straightforward mobile phone with a camera… to iPhones stuffed with apps — have given smaller businesses the ability to operate nimbly and cost effectively.
Are you using handheld mobile devices to run your business? Now I’m not talking simply about using a smartphone to retrieve and answer short emails, or take voice calls while out of the office. Today those kinds of activities are a given and I will assume you already use mobile phones in that way.
Rather, what I am referring to here are innovative uses of mobile devices to operate your business — to close sales; to source the right repair parts and get them into the hands of your repair staff; to deliver goods and services to customers; to manage inventory and supply levels; take payments outside the office; and much more. If your staff is currently using mobile devices to such ends, give yourself a star. But if not, here are some ideas for integrating mobile devices into your internal operations to generate more revenue, improve your bottom line, or deliver better customer service:
Equip field customer support and repairmen with phones having good-resolution cameras
Have before and after photos, or photos detailing unusual services on your phone
Create, view and edit Microsoft Word, Excel and PowerPoint documents on handheld devices
Fill in forms, sign and return documents from your mobile device
Put QR Codes on items to give your customers more information
Load catalogs or images of product models on your smart phone (8) Track inventory with Blackberry or other smart phone devices
Deliver sales brochures and customer information
Less than a decade ago — in some cases less than 5 years ago — these activities would have been a pipe dream for small companies. They would have been too costly or too technologically complex, if even possible. But today, these and many more activities are within reach at reasonable cost to even the smallest businesses.
How are you using mobile devices in your business?
March 19, 2013 – FileMaker by Jason Fiske
April 30, 2013 – Dave Marra – Apple
May 28, 2013 – Daylight by SpringBoard