October 2010 Meeting

Tuesday October 26th Meeting


house1_image  house1
Known throughout the world as a prolific type foundry, House Industries has made a considerable impact on the world of design. House Industries fonts scream from billboards, wish happy whatever from tens of thousands of greeting cards, serve as the basis for consumer product logos and add elements of style to a wide range of mainstream media. In their illustrious career, House artists have mastered a large cross-section of design disciplines. Their typography deftly melds cultural, musical and graphic elements. From early forays into distressed digital alphabets to sophisticated type and lettering systems, House Industries’ work transcends graphic conventions and reaches out to a broad audience. What  ultimately shines in the House Industries oeuvre is what always conquers mediocrity: a genuine love for their subject matter. Be it hot rods, classically relevant lettering or Swiss Modernism, House continues to provide typographic optimism in this age of the lowest aesthetic common denominator.


Rich Roat


After picking up a degree in communication from the University of Delaware, Rich held jobs as a communications associate for United Way of Delaware and manager of a service bureau/prepress house. While serving a brief stint as a production designer at a small Wilmington design firm, Rich met Andy and allowed his new friend to talk him into a series of  ill-advised but fortunate career moves that led to the formation of Brand Design Co., Inc. An avid swimmer, cyclist, volunteer firefighter and EMT, Rich splits his free time between reliving the imaginary glory of an unremarkable NCAA Division 1 collegiate swimming career, finding hidden grease fittings on his 1952 Willys pickup and running out of the office for the next fire call. Rich lives in the bustling suburban metropolis of Hockessin, Delaware.


    Attend and bring a friend   

MacBUS Meeting
This Month’s Meeting:   Hunt Room
Turn right when you come in through main entrance.
NEW For members/guests arriving after 6PM (front entrance locked) use the Pine Street entrance and just ask the guard for directions to the meeting room.
Dorrance Hamilton Hall, University of the Arts,
320 South Broad Street, Philadelphia.

Quark XPress

Reviewed by
Bill Schwartz

Company/Producer’s name: Quark
Address: Cheyenne, Wyoming 82003
Phone #: 800 676 4575
Online address: www.Quark.com
Subject(s): Page layout program

Interest Level: _x Business _all ages x_adult _college _High sch.
Price: $ 699.00
Copyright: 2006
Hardware on which prograsm tested: Macintosh G-4 dual 1.4 , 1.5 gig ram

Description of program or book:
QuarkXPress is a page layout program for both Mac OSX and Windows. It has been in existence since 1981. In Spring 2006 Quark released version 7.0 of it’s software with over 160 new features. In version 7.0 the program adds support for OpenType, Unicode, and PDF/X. It also provides native transparency at the color level. Also, the composition zones or job definition format feature makes it the only desktop layout application with multi-user potential. It is expected that there will be a universal binary version released this Summer for Intel based macs.

This program is a very dynamic and intuitive program to use for designing everything from a simple brochure to magazines and newspapers. The size of the project can be easily controled by the easy to use displays and menus. As a new user to Quark, I found myself appreciating the layout and design of the program. The enhanced measurement palette also provides design functionality making the tools readily accessible. I also appreciated the synchronizing of text and pictures throughout a project so that I didn’t have to constantly check for changes in spelling or graphic changes. I really appreciated the fact that QuarkXPress integrates with native Adobe Photoshop images and the implementation of drop shadows.

Weakness & Limitations:
As a small business owner the new features that target workgroups and collaboration do not apply to my situation. I found that the main deterent was time that was needed to come up to scratch. For the most part I found it very intuitive but at times I relied upon the help index.

As a new user of QuarkXPress I found it to be very user friendly. However, I am also sure that experienced users will appreciate the 160 new features and the restructuring of the interface that I read about in the brochures. It won the MacWorld Editor’s Choice Award this year as a practical design application second to none. The ability to add drop shadows to images will come in quite handy in my work when I design layouts.

I enjoyed learning and investigating this application. I can see that it has a lot of potential for both simple projects as well as quite detailed books and magazines.





weak/acceptable *poor
Ease of installation:

Format or size of book:

Ease of use:(reading)


Product support: n/a



Overall rating:

Appropriate for: __x_ Business __x_Education __x_Personal

Bill Schwartz is an enthusiastic mac user who works mostly with video and graphics software. Bill is a member of several mac user groups in the Philadelphia area.