October 2010 Meeting

Tuesday October 26th Meeting


house1_image  house1
Known throughout the world as a prolific type foundry, House Industries has made a considerable impact on the world of design. House Industries fonts scream from billboards, wish happy whatever from tens of thousands of greeting cards, serve as the basis for consumer product logos and add elements of style to a wide range of mainstream media. In their illustrious career, House artists have mastered a large cross-section of design disciplines. Their typography deftly melds cultural, musical and graphic elements. From early forays into distressed digital alphabets to sophisticated type and lettering systems, House Industries’ work transcends graphic conventions and reaches out to a broad audience. What  ultimately shines in the House Industries oeuvre is what always conquers mediocrity: a genuine love for their subject matter. Be it hot rods, classically relevant lettering or Swiss Modernism, House continues to provide typographic optimism in this age of the lowest aesthetic common denominator.


Rich Roat


After picking up a degree in communication from the University of Delaware, Rich held jobs as a communications associate for United Way of Delaware and manager of a service bureau/prepress house. While serving a brief stint as a production designer at a small Wilmington design firm, Rich met Andy and allowed his new friend to talk him into a series of  ill-advised but fortunate career moves that led to the formation of Brand Design Co., Inc. An avid swimmer, cyclist, volunteer firefighter and EMT, Rich splits his free time between reliving the imaginary glory of an unremarkable NCAA Division 1 collegiate swimming career, finding hidden grease fittings on his 1952 Willys pickup and running out of the office for the next fire call. Rich lives in the bustling suburban metropolis of Hockessin, Delaware.


    Attend and bring a friend   

MacBUS Meeting
This Month’s Meeting:   Hunt Room
Turn right when you come in through main entrance.
NEW For members/guests arriving after 6PM (front entrance locked) use the Pine Street entrance and just ask the guard for directions to the meeting room.
Dorrance Hamilton Hall, University of the Arts,
320 South Broad Street, Philadelphia.