MacBUS - Macintosh Business Users Society of Philadelphia
Tuesday, July 27th Meeting: 6:30PM
Chris Urban will review
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Do you or your business have a presence online? Are you trying to drive traffic to your site? Chris Urban from Tetra will review two important tools from Google that may be able to help you:
Google Webmaster Tools - an online suite of tools that allow you to see what Google sees, and assists you with improving your site's accessibility and functionality.
Google AdWords Manager - the central starting place for developing and managing online ads placed for Google. We'll review basic to intermediate concepts, including how keyword-based ads differ from content-based ads. We'll also look at various ways you can maximize the impact your budget can have on online searches, even at a local geographical level.
In demonstrating both tools, we'll use real-world examples and situations so that you can take away knowledge for your individual situation.
Chris Urban is a partner at Tetra Strategic Communications, a full-service advertising, sales, promotion, and website development agency. Chris' expertise and experience ranges from pre-press technologies to internet marketing, including search engine optimization, content management systems development and implementations. Chris also manages logistics, fulfillment and online sales for WrapMaster USA.
Tuesday, August 31st: TBA
Tuesday, September 28th: Dave Marra. http://www.marrathon.com/
This Month's Meeting: Hunt Room
(turn right when you come in through the front entrance)
Dorrance Hamilton Hall, University of the Arts
320 South Broad Street, Philadelphia
Review software for MacBUS and keep it - for free!
We plan to give away books and software packages at meetings, and all we ask in return is to submit a review!
We need your input!
What future meeting topics would you like to see? What other community activities would you like MacBUS to get involved in? Here's another chance for you to bring your ideas and suggestions - we've set aside some time to talk about future plans for our group. If you can't make the meeting or just wish to contact someone, you can email us at Board@MacBUS or iChat with us at AIM: macbusphilly.
MacBUS wants members to recommend shareware that they have bought and why. The board is interested in doing shareware demos for future meetings. Email the Board with your recommendation.